SON Estrella Galicia is a music and beer platform rooted in the indie and alternative scene, connecting live music, emerging talent, gastronomy, and beer culture through events, content, and collaborations. For two years, I worked as part of the brand’s retained creative team, collaborating closely with a senior designer who acted as Art Director for the account. Although the studio oversaw the overall direction, I worked with considerable autonomy and occasionally contributed to creative and strategic decisions at art-direction level. My role covered a wide range of applications, from social content and motion design to signage, event materials, and physical brand touchpoints. The main challenge was to adapt an established identity across very different formats while preserving its tone, consistency, and connection to the music scene. I also took part in innovation sessions, contributing ideas for new activations and formats, including work related to the brand’s expansion into the UK. Working with the project over an extended period allowed me to develop a deep understanding of the brand and take on greater creative ownership when the opportunity arose.