Finsa’s previous brand architecture had grown increasingly fragmented, with dozens of sub-brands making the company harder to understand and weakening the value of the main brand. The rebrand aimed to bring this complexity together under a single, more recognisable identity, balancing Finsa’s industrial heritage with a warmer and more design-focused perspective. Working under the direction of the Art Director, I contributed to the rollout of the new identity across several physical touchpoints, including the vehicle fleet and other key brand applications. This required adapting the visual system to very different formats while preserving its clarity and consistency. However, my main responsibility was creating the audiovisual content used to introduce and communicate the rebrand. I developed a series of corporate videos for Finsa’s website, internal channels, and events, translating the new strategy and visual language into a more engaging and accessible narrative. These pieces helped present the new identity to both internal and external audiences, making the transition feel more tangible, cohesive, and human.