La Twitch Cup is a large-scale streaming event that combines a custom-built video game, live content, and a final tournament featuring leading Spanish-speaking streamers. By its fourth edition, the event had outgrown its amateur visual identity. As Creative Director, I led the rebrand to create a more credible, distinctive, and professional brand without losing its connection to the community. A key part of the strategy was establishing La Twitch Cup as the main brand, reducing its dependence on the Pokémon IP and creating a stronger foundation for future editions. I defined the visual direction, tone, and core design system, and supervised its application across the event. After launch, the identity was refined based on its real-world performance. The result was a more confident and credible brand, better aligned with the scale of the event and its ambitions for long-term growth.